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Do Not Track

Page history last edited by Jose Jaime Bisuña 4 years, 8 months ago

Do Not Track


Author: Marc Davis

Date: February 22, 2013

Link: https://www.digitalethics.org/essays/do-not-track


First Impressions: Based on the title, the essay probably talks about people’s privacy online. 


Quote: “But will users of Internet browsers with the Do Not Track default setting know that they can turn it off? Many will not, say advertisers.



While reading the essay, one part reminded me of different websites I visited recently that were asking permission to have access to my cookies before being able to use their website. Some do not allow users to use their website unless they accept the agreement of giving the website access to the users' cookies. Some may not know what cookies are, but there is a message together with the accept button that explains its purpose. Although some may not want to spend their time reading it since it is something they will need to look more into or have no time to look for it. Little did they know that it was being used for advertisers to track their online browsing history, which raises concerns on privacy. I think that there should be an option to turn off advertiser tracking on browsers, and should be emphasized on the browser startup since new users would not be aware of what the functionality is if it is not emphasized. Furthermore, when a website is asking for permission to have access to the browser cookies, it should have a summary on what it does to the data it gathers (like bullet points) and what it does to the data, so that users who are not familiar with technological terms would better understand what it means.


5 Things I Learned

  1. I learned that advertisers watch our every move on the Internet.

  2. I learned that all of our actions online, even ones that are not even needed by advertisers, are being constantly tracked.

  3. I learned that with the information advertisers have gathered from tracking what we browse online, they can target us with sales messages.

  4. I learned that as of now, there have been no laws passed protecting consumer privacy on the Internet.

  5. I learned that there is a Do Not Track default feature in the new Internet Explorer 10 browser.

5 Integrative Questions

  1. Should advertisers that track their consumers, without consent, be penalized from collecting other consumers information?

  2. Should advertisers let their consumers know, on a daily/monthly basis, that their data is being currently tracked and they have an option to halt the advertisers tracking?

  3. Why are there no Do Not Track laws on federal books?

  4. In the case of Data Breach, do these companies let their customers know that their data has been exploited?

  5. Why are advertisers so sure that users will not turn off the Do Not Track setting, do they plan adding promos for people who leave it on?


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